Tru-life 
Taking place at P’Ti Saigon restaurant (Ho Chi Minh City) on May 27, 2026, the event “The Art of Honey – Pure Nature Unveiled” event offered guests an immersive journey. Attendees explored, tasted, and learned about the origins, production processes, and natural values that define the premium quality of Nectar Honey products.
As consumers increasingly focus on health and food provenance, products that preserve their original natural value are becoming top priorities. Aligning with this trend, Tru-Life Vietnam officially introduced the Nectar Honey collection and bee pollen from Western Australia at "The Art of Honey - Pure Nature Unveiled" event.
The Nectar Honey collection and bee pollen from Western Australia
The highlights of the event were Jarrah Honey (TA 35+), Yarri Honey (TA 30+) and Bee Pollen. All three products originate from the pristine natural environment of Perth, Western Australia—a region renowned for its diverse ecosystem and strictly protected old-growth forests. According to Mr. James, Co-founder of Nectar Honey, the bee colonies are raised in isolated environments without industrial sugar or antibiotics to preserve the honey's inherent natural quality.
Guests experiencing the honey and learning about quality standards such as GMO-Free, Gluten-Free, and Low GI
Visitors showed great interest in the TA (Total Activity) index—the measure of honey's natural antibacterial strength. The brand shared that Jarrah Honey features a TA 35+ rating, while Yarri Honey reaches TA 30+, offering outstanding health benefits compared to conventional honey. Additionally, Jarrah Honey has a Low Glycemic Index (Low GI), making it ideal for those maintaining a balanced diet and healthy lifestyle.
"Today's consumers care deeply about quality of life and long-term health. We believe that products preserving their natural authenticity will be increasingly favored in modern consumer trends," said Ms. Vu Ngoc Hoang Anh, Director of Tru-Life Vietnam.
From left to right: Mr. Joel Smouha - Representative of the Australian Trade and Investment Commission (Austrade), Ms. Vu Ngoc Hoang Anh - Director of Tru-Life Vietnam, Ms. Sarah, and Mr. James - Co-founders of Nectar Honey.
The launch of Nectar Honey in Vietnam goes beyond adding a new choice to the premium food segment. It reflects a shifting consumer market that prioritizes transparent origin, rich natural value, and holistic health and wellness journeys.
(Source: WowWeekend)
